Our First Thumbs Off: Not so Mini

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Despite the questionable automotive design, this is one sexy product, with amazing ads to match. Mini gone dune bashing crazy? Now that's a dream brief. Below is an ambient idea leaning towards smart but nonetheless, it lacks the Mini attitude we all know and love. Not bad for regional work, but Thumbs Off for the missing umph.

Advertising Agency: Plan.Net Middle East, Dubai, UAE
Creative Director: Moe Jawhar
Art Director: Aaron Yuan
Copywriter: William Goh
Published: August 2011


Where's the fake blood spots? Isn't it Halloween here after all?

Send it if you come across any. It's been a slow halloween here in Dubai.

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